JOE WEIDER
1920-2013
Today it is universally accepted that to be healthy one must exercise and eat a nutritionally balanced diet. But it wasn’t always that way. The world owes this understanding, in large part, to the lifelong efforts of Joe Weider, the Trainer of Champions.
A true pioneer in his efforts to bring strength and fitness to the public’s collective consciousness, Joe Weider continues to use his expertise to help people the world over lead healthier…