VINTAGE MAIL ORDER
The mail order sales of bodybuilding products were an important part of the Weider publishing business model, especially in the early years. The innovative, and very popular, products helped sustain the growth of publishing and the tournaments. These vintage mail order ads represent some of the classic sales techniques used by Joe Weider and can be studied for their salesmanship and creative design. The accompanying photos similarly show the creativity Joe brought to every aspect of his publishing business.