The Brothers of Iron, Joe and Ben Weider changed the world.  While Joe published the magazines, Ben organized the IFBB into the iconic sports organization.  For professionals and amateurs, for men and women, the IFBB guided bodybuilding into the modern era, and remains the supervising body for the sport.  In these photos we see Joe with his younger brother Ben celebrating some of their many triumphs.  Ben Weider was also a world famous author, historian and philanthropist.  His mission for bodybuilding was to have it included as an Olympic sport.  Note that on the cover of their dual biography the forwards were written by Arnold Schwarzenegger and Juan Antonio Samaranch.