In 2011 Phil Heath won his first Olympia. Backstage was the usual controlled chaos, with friends visiting Joe and hoping for pictures. That is, things were usual until the Ms. Fitness contestants wanted to have their pictures taken with Joe. The compromise was this charming group photo, taken between rounds of the contest. Also of note is the photo of Joe with Charlotte Parker, Joe’s personal publicist for over 20 years. During this time Charlotte has consulted with Joe on all of the Weider Health and Fitness public events. The two are very close and Charlotte will sometimes, when she doesn’t want others to know what is being said, converse with Joe in Yiddish.