VINTAGE WEIDER MAGAZINE COVERS
Before Muscle & Fitness, Shape and Flex were Your Physique, Muscle Power and American Beauty. Take this tour of Joe’s vision of the 50’s, 60’s and beyond as his magazines reflect the most positive image of young America. Pause to note how advanced was his conception of physique and beauty- it took the rest of popular culture to catch up. In between, Joe’s magazines were always known for their outstanding photography.